Kleenex

ADVERTISING CAMPAIGN

The industry standard for facial tissues, Kleenex has provided homes, classrooms, and public facilities with high quality and durable tissues for the last century. While it feels natural to reach for Kleenex during the times life brings you to cry, spicy foods can be the cause of just as much snot and tears. Considering the typical demographic of those who eat spicy foods are not the type to keep tissues around, this advertising campaign aims to target those with this problem who would not usually buy Kleenex products.
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