Simplici-T

INTEGRATED BRANDING CAMPAIGN

In the United States, coffee reigns supreme over tea as the energizing drink of choice. Simplici-T aims to find those in the minority, who prefer a steaming hot cup of simple, high-quality tea in the morning to start their day, or settle down before bed at night. By promoting tea with the same level of sophistication that is awarded to coffee, Simplici-T speaks to the quality of the leaves, and the feeling that high-end tea provides.
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